Witlinger is #NowRolling at Delhi Food Truck Festival
~As the Official Pouring Partner of the festival, the brand brings the authentic craft beer experience to food & beverage lovers~
New Delhi, April 12, 2017: Witlinger, one of the fastest growing and most authentic craft beer brands is rapidly catching the attention of beer lovers in India. After the successful launch of its unique initiative #NowRolling and #Witparty, the brand has taken another step by engaging with Delhi Food Truck Festival. The two-day event will be taking place at JLN Stadium, New Delhi starting from 14th-15th April 2017.
Witlinger endeavours to create a larger-than-life experience for its customers through youth-centric initiatives. Brand will be a part of various experiential activities like Beer Pong game, rain dance concert and many more. Reaching out to beer loving audience, Witlinger has created this partnership with ‘Delhi Food Truck Festival’ to create awareness on craft beer taste and enhance the beer drinking experience.
The beer drinking culture is growing belligerently in India and Witlinger has made a great impact in the Indian market by bring up the Lager and Wheat beer options for flavour enhancement. This initiative is a head-on move from Witlinger to create an awareness of craft beer, which is pacing amongst the youth who believes in experiencing the new flavors and different genres of beer.
Speaking about the initiative, Mr. Anuj Kushwah, MD and Founder, Kaama Breweries says, “We are quite overwhelmed and excited to be the official pouring partner of Delhi Food Truck Festival. It is the perfect fiesta for food and beer fanatics and we cannot wait to meet all food and beverage aficionados. Witlinger is creating fresh avenues to satiate consumers’ growing thirst for craft beer with its innovative concepts like ‘Witparty’ and #NowRolling.”
Speaking on the official pouring partnership, Shivangi Gupta, Delhi Food Truck Festival said, “It is our first attempt to bringing food, entertainment and unique craft beer adventures at one platform. Our event is an amalgamation of food extravaganza, rain dance concert and rich craft beer carnival. We are glad to have Witlinger as our official pouring partners who will not only refreshen-up our visitor, but will also add a craft beer flavor to the food for beverage connoisseurs.”
Delhi Food Truck Festival would be an extravaganza of a two days event for visitors to relish and indulge in the local, national and international cuisines served by the Top Food Trucks in Delhi-NCR.
About Kaama Breweries Pvt. Ltd
‘Kaama’ is a Sanskrit word derived from Hindu mythology meaning pleasure of the senses. Keeping the same philosophy in mind ‘Kaama Breweries Pvt. Ltd’ was formed with the sole idea of providing the Indian consumers with varied and premium quality craft beverages. The company owns the portfolio of India’s first craft beer, Witlinger.
Taking inspiration from the vibrant UK craft beer scene, Witlinger is the first crafted beer in India brewed by Master Brewers at Brains Brewery in Cardiff, United Kingdom. Combined with over 130 years of traditional brewing heritage, knowledge, and expertise, Witlinger beer is brewed with the finest ingredients from around the world to offer distinctive flavors, giving a real and honest craft beer experience.