The Asian Designer Week (ADW) Summer Edition kickstarted with a magnificent affair held at the Talkatora Stadium, New Delhi. The first day of the mega event witnessed an amalgamation of the national & international designers from countries like Nepal & Singapore, setting a perfect stage for the next two days.
The Summer Edition of the Asian Designer Week started off on a high note. The extravagant fashion evening was started in the presence of Shri Ajay Tamta, Minister of State for Textiles, who was the Chief Guest of the mega event. Shri S Srinivas, Managing Director, NHDC and Komal Singh, Deputy Inspector General were the reputed guest of honor. The Season 4 of the prestigious event started with an impressive gallery of Mod’Art International & VDIM students, Annual Graduation Show. And the young brigade left no stones unturned to show that they are indeed the future of Indian fashion.
The opening show of the Asian Designer Week was presented by Rinku Sobti, a registered designer of NCTD (National Center for Textile Designing) and a reputed member of the FDCI (Fashion Design Council of India). Her handcrafted garments are sold in India and retailed by several international buying houses across the globe.
With participation in various international shows at London, Coterie in New York, Tuileries in Paris and many more, Rinku Sobti has been in the industry for more than a decade. With an impressive showcase of her collection, LOOM 1905, she was successful in captivating the attention of the fashion fraternity.
Inspired by PM Modi’s ‘Make In India’ campaign under which Ms. Smriti Irani, Union Ministry of Textiles extensively promoted the Indian handloom on the national level, the collection by Rinku Sobti was dedicated to the Pochampalli Park. The highlight of the collection was IKAT, a distinct style and pure cotton weaves of Mangalagiri that made this collection aesthetically beautiful both in look and feel. The famous model, actress, Gauhar Kahan was the showstopper of the opening show by Rinku Sobti. Gauhar looked absolutely marvelous as she set the ramp on fire with her outfit.
A well-known fashion designer from Nepal, Bijay Gautam also presented his collection, Himalayan Odyssey which was inspired by the vivid natural beauty coexisting with the hard working people from the mountains. With its signature tagline ‘Luxury Simplified’, the couture showcased the true confluence between originality and simplicity that represents the Modern day Nepal. The designs and pattern of the collection was based on the strong bi-colors from the light palettes which reflect the elegance and royalty. And to complement his collection, Nepalese Supermodel and an upcoming actress, Paramita RL Rana show-stopped the show. The Nepalese beauty did full justice to her dress as she looked like a complete diva on Bijay’s outfit.
The closing show was shared with the very talented Singapore designer, Vikas Dayal. Vikas Dayal’s label collection had a distinct personality but shares the same refinement and attention to detail. The dressmaking of the collection reflects & represents all the women who have inspired his design practice since the beginning of his career. Based in Singapore, Vikas Dayal’s signature collection have been noted for their bold yet graceful and beautiful form of self-expression. Apart from the integration of various techniques and materials, surface textures play an important role in his works.
The Day 1 of the Asian Designer Week Summer edition’17 ended with a class as it set the pace for the next two-days. One of the major highlights is that for the very first time, ADW is also organizing the Fashion and Lifestyle Exhibition in association with The KABIR, a name creating waves in the B2C fashion market.
Mr. Robby Rawat, MD, iGenius Entertainment said, “The 4th season of the Asian Designer Week commenced with a grand opening ceremony. We are very happy with the response from the entire fashion fraternity. The platform of ADW is open to budding talent; we’ve tried to bridge the gap between the national and international fashion scenario by showcasing the best of the Asian continent. The next-two days is going to be really exciting as our NextGen and NewGen designers showcase their collections. We are also very excited as we open the Exhibition tomorrow inviting more people to come.”
ADW Season 4 Partners: WION (News Partner), Saptraas (Powered By), iGenius Global Services (Technology), Roposo (Social Media), Toch (Shoppable Runway), Naina Arora (Hair & Makeup), label.m (Haircare), Mod’Art (Institutional), The Kabir (Exhibition), RSVP (Club), Pressto (Wardrobe Care) Benz n Beadz (Models), Stratton Leo Communication (PR), Muse – A Designers’ Commune, 6 Degree.
About Asian Designer Week
Conceived in October 2015, Asian Designer Week (ADW) is a dynamic platform for the top and aspiring designers across Asia. ADW is the flagship product of iGenius Entertainment, a sister concern of I-Genius Global Services Pvt. Ltd. and is being supported by fashion experts, top designers, fashion institutes and industry veterans in India and abroad.
About IGenius Entertainment
iGenius Entertainment is an independently managed sister company of iGenius Global Services, a multi-disciplinary organization offering key services in the fields of technology and marketing. The media and entertainment company aims to create self-conceptualized products in the fields of Fashion & Events, Films & Television, Music and promote upcoming talent through its flagship products.