Amazon India Fashion Week 2017 – Day 1


The first day of Amazon India Fashion Week autumn/winter 2017 started out addressing the buzzword sweeping the nation—handloom. Debates have questioned the relevance of the sector in fashion and those working towards transforming into sustainable businesses have only pushed back. In celebration of our 10th year anniversary, Vogue India curated its first ever show, named Sari 24/7. Here’s what you missed from the opening day:

Maheshwar’s pride, The Handloom School worked with nine designers for a show supported by luxury retailer Good Earth. For over nine months, designers worked with weavers and textile designers from The Handloom School—a taskforce headed by Sally Holkar. The main objective of the show was to open a dialogue between designers and handloom weavers. Labels Akaaro by Gaurav Jai Gupta, Antar Agni, Ekà, Good Earth, Neeru Kumar, Nicobar, Rajesh Pratap Singh, Rohit Bal and Péro were seen on the runway.

Just before the show, Good Earth hosted a panel to start a conversation about the handloom sector and its current state in India. Sally Holkar, Uzramma of the Malkha Marketing Trust, Anita Lal founder Good Earth and designers Sanjay Garg and Gaurav Gupta were speakers at the talk moderated by Shefalee Vasudev, fashion and style editor, Mint. From the role that women play in weaving, to the possibility of a green supply chain of production, the aesthetics of luxury fashion, the faltering lack of glamour associated with handloom textiles to grassroot-level difficulties involved in mass production—each speaker raised awareness about the many challenges of bringing handloom into a fashion consumer’s wardrobe.

Designers David Abraham and Rakesh Thakore of Abraham & Thakore worked on a workwear collection to offer alternative separates in Indian silhouettes that are office friendly. The collection of striped saris, straight-cut kurtas and robe jackets was their spring/summer 2017 collection, which is available in stores now. The designers have worked with various handloom clusters over the country for the fabric.

Sixty designers came together to support Vogue India’s Sari 24/7 show, that celebrated the Indian drape. Whilst rooted in tradition, the sari is ubiquitous in a fashion lover’s closet. From Bodice’s austere reinvented small border sari to Rohit Bal’s decadent black one, complete with a floral bolero, to Abu Jani Sandeep Kosla’s fringed look, each model walked out in a sari made to inspire you take your drape game up a few notches. Monica Dogra performed live on runway flanked by models on either side. White balloons were a part of the decor, apt for the sense air of celebration in the air.